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With gaming though, their only major competitor is Microsoft at the moment. In most areas, Sony are competing with a LOT of others - many of whom can make products much cheaper. We all know Samsung and Apple are dominating the mobile space too and Sony's handsets are more for those who are fanboys of Sony and/or anti-Apple/Samsung. Tablets have taken over laptops too - unless you want a gaming one or need a decent keyboard for work/business but for most people, a tablet is much better suited to their needs.

Thu 12th Jul Its not surprising as the Vaio were not that well specced for the money - not when you compare to brands like Acer, HP, etc.The firm also makes a lot of money from its financial services domestically, and of course it continues to peddle televisions, cameras, and other electronics – although it has a much more focused product portfolio these days. Sony’s nearest competitors – like Sharp, Panasonic, and Toshiba – have all been hit in recent years by changes in the global marketplace, but the PlayStation maker has been the company quickest to adapt.įascinatingly, it’s the entertainment segments of the company that have helped propel it back to profitability, with video games and music playing a big role. The company’s overall market value (as of Tuesday) was an estimated $65 billion, pushing it above industrial equipment manufacturer Keyence. A new article from Hollywood Reporter reveals that the conglomerate’s stocks have hit a 10 year high this week, cementing the firm’s status as the most valuable Japanese electronics maker for the first time in over a decade.

Kaz Hirai will probably be remembered by most for his goofy E3 presentations, but in truth the ex-Sony CEO proved his business credentials by transforming the encumbered organisation back into a global juggernaut.